Free tool · The Webdings Test
If we changed your copy to something unreadable, could you still “read” it?
Try our Webdings Test right now to find out.
Private by design. Your work never leaves your device. We don’t upload it, save it or see it.
Before you run it
How the eye reads a page
- Top to bottom
- Left to right
- Big to small
- Vibrant to dull
Position sets the default path. Size, color and imagery pull the eye off it. See how we score it
Upload a finished or near-final design: an ad, social post, designed email or landing page screenshot. PNG, JPG or WebP. You can also drop or paste an image here.
How it works
How does this all work? Meet the madness behind the method.
In Western, left-to-right cultures, we scan a page top to bottom and left to right. That’s the default path. But emphasis rewrites it. A big, vibrant element in the bottom right will get read before a quiet headline in the top left, even though it sits last on the page. Big images work the same way.
Top to bottom
The eye enters at the top of the page and works its way down.
Left to right
Across each row, it reads the way we read a sentence.
Big to small
Larger type and objects pull the eye before smaller ones.
Vibrant to dull
Saturated color and high contrast win over muted tones.
How we weight each element
We find each element in your design, then measure how big it is, how saturated and high-contrast it is against its background, and where it sits on the page. Images get an extra pull, because photos, illustrations and faces draw the eye before type does. Contrast matters most of all: an element that blends into its background gets seen late, however big it is. The highest combined score gets the first look. This is a predictive model built on how people typically scan, not eye-tracking of real viewers. Use it as a gut check, not a verdict.
Creative review
Want a creative director’s read?
The test shows you where the eye goes. A Parker House creative director can tell you why, and what to change so your work tells the right story.
- Tell us what you’d like reviewed. No need to send your work yet.
- We’ll talk through what you need, the scope and the pricing.
- Then you get a hands-on review with specific, prioritized recommendations.
Request received
Got it. Talk soon.
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